How Influence Works
What is the state of the art today for identifying and marketing to consumers who have the most influence in the marketplace? Has the advent of enormous online social networks, like Twitter and...
View ArticleLocal TV News Top Spark of American Conversation
Despite all the talk of social media, local TV apparently sparks more conversations than its competitors —and the vast majority of them actually take place in person. Drawn from a sample of 2,011...
View ArticleEd Keller speaks to Wall St. Journal about Google’s new social ads program
The potential of social ads is to replicate online what marketers have long known is effective in the real world: a word-of-mouth endorsement from a friend. Google Inc. plans to make its users the...
View Article“Word of Mouth Amplifies Marketer’s Message”
Study reveals radio’s ability to ignite social activity for advertisersFrom Inside Radio News, Nov. 5, 2013 Heavy radio listeners talk more about advertised brands and wield more clout among consumers...
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People Talking Politics: How Local Television Drives Political Engagement
New study finds that broadcast content is the dominant television resource for local political information. More than half of all respondents (61%) source their local political conversations from...
View Article“Unpacking Corporate Purpose”: Keller Fay conducts study for the Aspen Institute
“Unpacking Corporate Purpose” is a newly released study about the role of the corporation in society. In-depth interviews were conducted among very senior executives, financial leaders, and educators...
View ArticleHow News Media Drives Conversation
A recent Brand Republic article discusses how the Guardian partners with Keller Fay to measure word of mouth in social media and offline, and shows how WOM extends audience reach for brands advertising...
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The Extraordinary Marketing Value of Everyday Influencers
In marketing and advertising, the image typically conjured of an “influencer” is that of a celebrity or person with a large following on social media. But here at Keller Fay Group, we imagine a much...
View ArticleMicro Influencers: The Sweet Spot of Influencer Marketing
Who has the biggest impact on buying decisions? New Keller Fay research shows that people overwhelmingly trust the recommendations of micro influencers. Micro-influencers are not traditional...
View ArticleWhy Brands Need to Measure Both Social and Offline Conversations
Marketing teams continue to pour resources into social media marketing, but could they be missing opportunities to reach people who buy and recommend their products? While it’s true that online...
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